Joy of Carnival – Guinness x Original Flava

Problem

It was Notting Hill Carnival’ return after a 3 year wait due to covid-19. We were commissioned to do Brand and Conceptualise an event by Guinness and Caribbean food platform Original Flava to celebrate the return of the biggest festival in Europe! 

Services provided: Branding, Strategy, Creative direction, Production design, experiential design, Brand activation, Video production

Solution

Joy of Carnival: A brand activation event which incapsulated the Caribbean inspired Happiness and Joy that Notting Hill Carnival has brought to the community for decades.

The event included Caribbean food, Guinness, activities and entertainment  for the community to celebrate.

We created the concept for the day, Marketing strategy, Production branding and design